47% growth in Premium memberships without the operational headache

We helped Kore expand Premium beyond the gym by building essential health perks into one seamless member experience

Taking Premium beyond the gym

Kore wanted to give members more reasons to choose Premium by supporting a broader range of health needs, from everyday healthcare to recovery, mental wellbeing and nutrition.

The opportunity was clear, but adding several specialist services separately could quickly create a fragmented experience. Furthermore, different providers would mean multiple new relationships to manage behind the scenes, while members could be left navigating disconnected platforms and journeys.

The challenge was adding breadth to Premium without making the experience feel more complicated.

Bringing multiple services into one member experience

HealthKey manages the provider relationships, vetting and access behind the scenes, while our extensive white-labelling embeds the services into Kore’s existing customer experience.

For members, that means accessing a broader range of specialist health support through one joined-up experience, rather than being passed between a collection of separate providers.

Results that speak for themselves

We worked with Kore's team every step of the way, launching in just a matter of weeks.

“The team has been excellent to work with, making the integration straightforward and the transition smooth for both our staff and members.” Mark Braithwaite, CEO

With premium memberships growing 47% over just 5 months, and utilisation of claimed perks at 45%, Kore’s enhanced member offer continues to deliver.